Your Website
Your website is critical to your business’ success. Here are some tools to help you make it the best it can be.
Mobile Optimization
Is your site mobile responsive? Years ago, how your website displayed and functioned on a small screen wasn’t a consideration, but today, more searches are done on a mobile device than on a tradition computer, even if one is nearby. Google’s algorithm for ranking sites in mobile search results rewards mobile-friendly design. Sites that are not mobile-responsive are penalized, and may not be displayed in mobile search results.
How do you get there? The best approach is to talk with a website developer who can advise you as to whether you need a complete redesign, small alterations to your site’s coding, or something in-between.
Not sure if your site is mobile-responsive? Check Here
Search Engine Optimization Tools
Search Engine Optimization, or SEO, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Hiring a pro is helpful and takes guesswork out of the picture, but if you’re going it on your own, here are some helpful tools to point you in the right direction.
Google Search Engine Starter Guide
Google Search Console (Webmaster Tools)
Google Keyword Planner (if you have an AdWords account)
Beginner’s Guide to SEO (Moz)